Better Product Descriptions for Local Sellers

A useful product description focuses on what a shopper needs to know before asking a question. State the size, material, condition, included items, and any important limitations. If an item is handmade or varies from piece to piece, explain that rather than implying every unit is identical.

Photographs should show the actual product as clearly as possible. Good light and a simple background often help more than elaborate editing. If the image does not show an important detail, describe it in words. Accurate information reduces returns and gives buyers a better basis for comparison.

Avoid claims that cannot be supported. Do not label a product as certified, original, or guaranteed unless that description is true and you can explain what it means. Honest listings may take a little longer to prepare, but they build a reputation that is more valuable than an inflated promise.